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WEB POSITIONING - SEO

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SEO or web optimization (search engine optimization) is a set of techniques that serve to position a web page naturally in Google, through the selection of keywords  SEO and Digital Marketing Companies In Lahore  . It is characterized by being a long-term job, where it seeks to position a company / product / service. The goal is not just to position yourself in Google but also to increase the volume of users to your website  

1. SEARCH ENGINE

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The most important search engines are studied and researched, including Google with the most searches performed. Search engines are constantly changing so it is important to keep up to date with all the changes in the digital world . We are a state-of-the -art digital marketing agency , focused on new developments and customer needs.

2. KEYWORDS

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We do an investigation of the most relevant keywords for your company  Digital and Social Media Services In Lahore  . This research is done by an SEO analyst . It analyzes the demand for keywords per month, the difficulty of that word and its competition. Once the keywords are selected, they are shown to the client to corroborate the type of strategy to be performed.

Architechture

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3. META TAGS The meta tags of each section of the website are optimized. Both the title and description have to be unique and relevant to that section. Always including the selected keywords and with the maximum of characters. It has to be attractive to the user, calling your attention with the aim of clicking on the result that Google shows you. 4. CONTENT - ARCHITECTURE The content of the web page has to be optimized with the selected keywords . It is ideal that the text is creative, unique and interesting for the user. Never use duplicate content and provide solutions to users. Also optimize the titles and images of each of the sections of the web. Each of the titles must have its hierarchy (h1 / h2) with keywords and each image with its alt / title

URLS & LINK BUILDING

5. URLS URL optimization is one of the most important parts when implementing SEO for a web page. A simple URL with keywords facilitates the positioning in the search engines, besides facilitating the understanding of the site for the users, that is why it is necessary to modify them. Many users may feel uncomfortable when entering a page with long or strange URLs, they should be written in a friendly and easy to remember. 6. LINK BUILDING There are two types of Link Building : one internal and one external. Internal means linking all sections of a web page between them and allowing users to navigate a website in a smooth , barrier-free way  Best Graphic Designing Services in Lahore . The other side of the Link Building is the external one. We will look for those websites that are relevant to ours, where we can put a link that takes us to our website. Sites are searched with a high PageRank and high traffic. The first one is based on web 1.0, which does not differ from ...